ActiveLife — Logo, Branding and Design

Day 3 of #DesignChallenge

Prompt: Profile Page

How cool would it be if you had an aggregator for your active lifestyle? A place where you could log all your sports + fitness activities? And meet other people with similar interests?

For this design challenge, I conceptualized a brand for active lifestyle — a platform where one can log all their fitness activities.

Quickly created a logo and branding in 1 hour for this challenge.

Design Guide for ActiveLife brand

Typography

I used ‘Graduate’ font to give sports feel to the brand. Then I paired it with a sans serif font ‘Lato’

Logo

This logo ontains 3 components:

• An octagon similar to the font style,
• 1 cycle of cosine wave which denotes the letter A,
• 3 cycles of sine wave to denote life

Then I designed a profile page for a fictitious person interested in swimming, tennis, skating and running.

Header, bio and activities summary of a fictitious person on ActiveLife

Here is the full page:

Full design of a profile page on ActiveLife

Feel free to check out my other designs from this design challenge. Thanks for reading ❤